“I can’t believe I didn’t put you onto this lipstick,” says Megan Robinson, M·A·C Canada Retail Store Manager, at the beginning of her now-viral video. “When this colour came out, I was emotionally attached to it.”

More than 3,000,000 views later, and Lustreglass Sheer-Shine Lipstick in Thanks, It’s M·A·C! has gone from Megan’s favourite lipstick to everyone’s favourite lipstick – from creators across social media to celebrities on the Met Gala red carpet and runway models at Fashion Week.

With a cool undertone and silver pearlescent particles, the shade answers on today’s resurfaced 90s lip makeup trends, especially when paired with Lip Pencil in neutral shades such as Oak, Stone, Cork and Chestnut. It can also be worn alone for a preppy, pinky beige look. “When it comes to a universally flattering neutral lip shade, Thanks, It’s M·A·C! really ticks every box,” says Terry Barber, M·A·C Creative Director of Makeup Artistry. “It’s not too pink, not too brown… and has a gleaming, balmy finish that reads like lips in premium condition. Whether you’re going for Soft Goth or a full 90s Nudes look, the balmy sheer lipstick matches every style and mood. “It works as well for everyday effortless grooming as it does for the final touch to a full glam look,” says Barber. “It’s an absolutely understated beauty hero.”