Our world famous red lipstick! Swipe on the colour you love in the finish you want. These six formulas are here to stay!

RUBY’S LIP
COLOUR
GUIDE

Find our iconic vivid-blue red
hue in the fan-favourite formula
(or two!) that’s right for you.

COMPARE BENEFITS

COLOUR PAYOFF

FINISH

RETRO MATTE
LIPSTICK

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Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

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Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

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Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

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Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS RED LIPSTICK -
NOW IN 4 FAN FAVOURITE FORMULAS

I'm not just red, I'm Ruby Woo - the colour loved around the globe for my unmistakable hint of blue. Now without further ado...I'd like to introduce you to my
all-new A-list-crew. There's finally plenty of me to go around, because my iconic red colour now comes in four formulas that are ALL world-renowned.